Essays, Articles and Financial Advices

What One Thing? by Paul Lemberg

A few weeks ago I asked my readers what the most important issue was in their business. Hundreds responded with a variety of answers, but one of the most common was, "How do I get everything that needs doing done?" Happily, I have an answer for this question, but like many things in life, it carries both good news and bad news. The good news is, if you are one of those fortunate few with access to unlimited resources, you can get everything done. But that's really the...   Read more...

The Secrets Of Strategy - Part 1 Of 2 by Paul Lemberg

A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that includes small entrepreneurs, large corporations, non-profits, community organizations, governments, NGOs...the works) neither know what strategy really is, nor how to get one. And even if ...   Read more...

The Secrets Of Strategy - Part 2 Of 2 by Paul Lemberg

Of course you've heard that when you do what you've always done, you'll likely get what you've always got. In this case that means playing the tactical game: coming up with acceptable--or worse--comfortable options and executing them as time permits. Likely, what you'll get is business as usual, and things will be... well, they'll be fine. But "fine" may not be what you're after, and you are probably reading a series called "How to Create Strategies That Work" so you can d...   Read more...

How To Write Killer Business Plans - Part 2 by Neil Best

Keep your eye on the Executive Summary The first thing your potential funding audience needs to be reading is your executive summary. There is a saying in the film industry that no great script is written, only rewritten, and in a way that's how you need to treat your executive summary. It's the most essential part of your plan because it acts like a shop window to the plan inside, and it needs to draw the potential investor in. Why use 5 words when you can use 3? Why b...   Read more...